SEO or Search Engine Optimization is the most crucial part of digital marketing. The reason why digital marketers and bloggers give so much attention to SEO is that it helps to drive free traffic. SEO is of different types: on-page SEO, off-page SEO, and technical SEO

💠On-page SEO means the optimization of the website within the page. It includes keyword research, title tag, meta description, header tags, etc.

💠Off-page SEO means the optimization done outside of the website. It includes factors such as link building, social sharing, etc.

💠Technical SEO means focusing on different technical aspects. It includes a sitemap, robots.txt, etc.