Why Do Search Engines Love Blogs?
Search engines love blogs because they contain frequently new unique information (posts) appropriate for that site. Search engines are always looking for new unique content and blogs have it.
Most traditional web sites are static. Blogs are dynamic and usually updated multiple times a week. That is just what the search engines are looking for. They need new content for all of the searches completed using their search engine.
Every day someone creates a new search on the search engines. A search with a term or terms never seen before. That search engines customer is not going to be happy with no or inappropriate results. So the search engine is always looking for new content to fulfill the needs of their searchers.
So for your business site, seriously consider using a blog.
Until the next time.