Why is Guest Blogging a Plus for Your Business?
Providing guest posts on other blogs has a lot of benefits for small business.
Although it does require an investment of your time, it can pay off if you use the opportunity to your advantage.
Receive Free Exposure
One of the biggest benefits of guest posting is the opportunity to gain free exposure.
When you post content on someone else’s blog, you may attract a following. It can be one of the fastest ways to gain traffic to your site.
Gain Quality Links
Guest posting looks favorable to search engines as well.
Most sites will allow you to include a link back to your website, either within the article itself or within your biography. Links from high quality websites back to your site will show search engines that you’re website is high quality.
Show Your Expertise
Guest posting can help you establish yourself as a leading industry expert.
Most sites will allow you to include a biography that outlines your education, experience, and qualifications. When you write high quality posts, you’ll show your readers that you’re an authority in the business.
Network with Other Professionals
Guest posting can provide opportunities to network with other professionals.
You may be able to form partnerships, establish an affiliate network, or gain valuable insight into new business strategies.
Often, when you post on one site, it leads to new opportunities to meet other website owners.
Attract Social Media Followers
Articles often get spread across social media very quickly.
If you include information to your own social media profiles in the biography, it can help you increase your social media following.
Tips for Guest Blogging
Be selective about where you decide to guest post.
If you agree to provide guest posts anywhere and everywhere, it may hurt you more than help.
Instead, look for websites with a high page rank and low Alexa rank and make sure the website is relevant to your business.
Discuss what the website owner is looking for before you create your article. Some website owners have strict criteria about article length, content, and links.
Make sure that you will gain credit for your article. Request that your name be prominently displayed as the author and ask for a link back to your site.
Regular guest posting is helpful, but don’t overdo it. You don’t want to saturate the market with the same types of articles over and over again. Keep your articles fresh and exciting.
Make sure that your articles are free of grammatical errors or spelling errors. Posting low-quality content may hurt your reputation.
Allowing Guest Bloggers on Your Site
Let others guest post on your site as well. Often, you may be able to do this in exchange for posting on their website.
Establish clear guidelines about what you’re looking for in a guest post. Be selective about who you allow to post on your site. Allowing everyone to post content may hurt your website.
Often guest posters will promote their content. When they share the article on social media, it can drive traffic to your website.
Guest posting should be a part of every small business marketing strategy.
With that said, what is your strategy?