Digital Marketing Knowledge
What is a crawler?
A crawler also known as a spider or bot is a program that visits websites and reads their pages and other information in order to create entries for a search engine index.
What is Crawl depth ?
Crawl Depth is the extent to which a search engine indexes pages within a website. Most sites contain multiple pages, which in turn can contain subpages. The pages and subpages grow deeper in a manner similar to the way folders and subfolders (or directories and subdirectories) grow deeper in computer storage.
In general, the further down in the Web site hierarchy a particular page appears, the smaller the chance that it will appear with a high rank in a search engine results page (SERP). A Web site’s home page has a crawl depth of 0 by default. Pages in the same site that are linked directly (with one click) from within the home page have a crawl depth of 1; pages that are linked directly from within crawl-depth-1 pages have a crawl depth of 2, and so on
Google Algorithm names
- BERT (Upcoming)- Bidirectional Encoder Representations from Transformers
- Medic (core update) – Impact on Medical Sites
- YMYL- Your Money Your Life
- EAT- Expertise, authoritativeness, trustworthiness
- Hawk- Eyes on duplicate business listings
- Fred- Random name
- Possum – Play possum i.e., pretend not to understand what’s going on (regarding Google My
business listing) - RankBrain- a machine-learning artificial intelligence
- Mobile Friendly
- Hummingbird- Speed
- Panda – From Google staffer Navneet Panda
- Penguin – Initial name “webspam” (no reason for the name change)
- Pigeon- Pigeon name decided on because this is a local search update and pigeons tend to fly back
home. - Payday – regarding payday loan, pornographic, and other heavily spammed queries.
- Pirate- copyright reports
- EMD- Exact Match Domain